Send us a text Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life. We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when trying to operationalize go-to-market. If you're buildin...
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Send us a text Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life. We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when trying to operationalize go-to-market. If you're buildin...
Send us a textIt's a bird! It's a plane! Wait, no... It's a pie?In this thought-provoking episode, Raja and Akande explore the widely celebrated concept of "The Art of the Possible", sold as a pie in the sky, and challenge its validity within revenue operations. While many tout this idea as a versatile framework for innovation and growth, we explore why it might be a flagrant lie when applied to real-world scenarios.Tune in to discover how to redefine "possible" in a way that aligns with true...
Call It RevOps
Send us a text Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life. We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when trying to operationalize go-to-market. If you're buildin...
