The world is full of stories—some told, some hidden, and some that challenge everything we believe. Call Him Curious is where we bring those stories to life.
Hosted by Shikhar Varshney, a seasoned podcaster, radio host, and storyteller from Hindustan Times, this show is about asking the questions no one dares to. From deep dives into Indian culture, art, business, and technology to candid conversations with creators, leaders, and change-makers—we’re here to fuel your curiosity.
Hit subscribe and join the journey of curiosity, knowledge, and unfiltered conversations.
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The world is full of stories—some told, some hidden, and some that challenge everything we believe. Call Him Curious is where we bring those stories to life.
Hosted by Shikhar Varshney, a seasoned podcaster, radio host, and storyteller from Hindustan Times, this show is about asking the questions no one dares to. From deep dives into Indian culture, art, business, and technology to candid conversations with creators, leaders, and change-makers—we’re here to fuel your curiosity.
Hit subscribe and join the journey of curiosity, knowledge, and unfiltered conversations.
Behind the Scenes of India’s Creator Economy ft. Tusharr Kumar, CEO, OML
Call Him Curious
39 minutes
10 months ago
Behind the Scenes of India’s Creator Economy ft. Tusharr Kumar, CEO, OML
What goes into managing the biggest names in entertainment? In this episode of Call Him Curious podcast, host Shikhar Varshney chats with Tusharr Kumar, CEO of OML, about the evolving entertainment industry. Tusharr reveals the business of live shows, influencer marketing metrics, and the behind-the-scenes challenges of signing and managing artists.
From discussing why Samay Raina went independent to unveiling the revenue streams of top creators, this conversation is a must-watch for anyone curious about the creator economy and live entertainment in India. Whether you're an aspiring artist, a brand looking to collaborate with influencers, or someone interested in the entertainment industry's inner workings, this episode offers valuable insights.
Episode Timestamps:
0:00 - Episode Precap
1:40 - OML karta kya hai?
4:00 - What if an artist does not succeed?
5:24 - Why Samay went Independent?
6:28 - Samay’s Creative Genius
7:33 - Why brands should create content?
8:39 - Signing up an influencer
9:55 - Tanmay understands the Internet
11:38 - Live Entertainment Scene
14:28 - How can audiences have a better experience?
16:58 - Math of a live show
19:55 - Revenue sources of an artist
22:07 - Why Spoken Word is still struggling?
23:50 - Artist Management Skills
28:37 - How brands sign influencers?
31:58 - Quick fire
37:47 - Episode Wrap Up
👉 Tune in to uncover the future trends and innovations shaping the entertainment industry today.
Know more about Only Much Lounder: https://oml.in/
Know more about Tusharr: https://www.linkedin.com/in/tusharr-kumar-2a73a912/
Follow Shikhar on Instagram: https://www.instagram.com/shikhar_var/
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Call Him Curious
The world is full of stories—some told, some hidden, and some that challenge everything we believe. Call Him Curious is where we bring those stories to life.
Hosted by Shikhar Varshney, a seasoned podcaster, radio host, and storyteller from Hindustan Times, this show is about asking the questions no one dares to. From deep dives into Indian culture, art, business, and technology to candid conversations with creators, leaders, and change-makers—we’re here to fuel your curiosity.
Hit subscribe and join the journey of curiosity, knowledge, and unfiltered conversations.
