How do you build an authentic personal brand in a world shaped by algorithms?

Technology is changing the way we live, work, and lead, and personal branding is no exception. In this episode of Call Her ECHE, Echezonachi Awa sits down with Awa K. Ndukwe, Executive Director of Brand and AI Strategy at Optivity Now, to explore how women can show up with authenticity and confidence in a world shaped by algorithms.

From using AI as a tool to amplify your voice, to avoiding the pitfalls that make brands feel less human, this conversation is filled with insights on leadership, visibility, and owning your presence without apology. Whether you’re building a business, leading a team, or crafting your personal brand, this episode will give you the clarity and courage to thrive in the future of work.

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Connect with Awa K. Ndukwe on LinkedIn: https://www.linkedin.com/in/awa-k-ndukwe