This episode introduces Generative Engine Optimization (GEO) - A next-level digital strategy designed to help brands achieve visibility not just in traditional search engines, but also within AI-driven search platforms such as ChatGPT, Microsoft Copilot, Perplexity, and Google’s Gemini. GEO is presented as an evolution of SEO, crafted to meet the demands of an AI-first search ecosystem where synthesized, conversational answers are increasingly replacing link-based search results.