Trung Phan drinks 3 coffees, reads one book and hits record for a deep dive on a single topic in history, business or media.
Episodes include the invention of the IPHONE, how BEATLEMANIA happened, the architectural genius behind LA SAGRADA FAMILIA, how SRIRACHA became a $1 billion brand and many more.
The goal is to make you laugh and learn (as well as get the host extremely caffeinated and find a way for him not to get automated by AI).
Hosted on Acast. See acast.com/privacy for more information.
Trung Phan drinks 3 coffees, reads one book and hits record for a deep dive on a single topic in history, business or media.
Episodes include the invention of the IPHONE, how BEATLEMANIA happened, the architectural genius behind LA SAGRADA FAMILIA, how SRIRACHA became a $1 billion brand and many more.
The goal is to make you laugh and learn (as well as get the host extremely caffeinated and find a way for him not to get automated by AI).
Hosted on Acast. See acast.com/privacy for more information.

Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.
(Side Note: Apple exec Phil Schiller denies the part of the story when Jobs threw him out of a meeting for recommending a physical keyboard for the iPhone but author Brian Merchant says he sticks by his reporting).
Timestamps:
(00:00:00) - Intro
(00:07:07) - The Convergence of Technology Theory
(00:09:58) - The Fragility of Ideas
(00:15:11) - iPhone Background
(00:18:51) - iPhone's Success by the Numbers
(00:21:06) - The iPhone Development Story
(00:27:40) - Multi-touch Story
(00:42:43) - Apple's Previous Phone Project?
(00:46:08) - The Grind of Building the iPhone
(01:04:22) - The Inside Story of the Iconic iPhone Keynote
(01:07:00) - The Carrier Deals
(01:07:57) - Why Steve Hated the App Store
(01:11:18) - How to build trust with you end-user
(01:13:29) - Gorilla Glass Story
(01:21:16) - Summarizing the iPhone Story
(01:27:42) - Awards and Biggest Lessons
What is Caffeinated Deep Dives:
Trung Phan drinks 3 coffees, reads one book and hits record for a deep dive on a single topic in history, business or media.
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Hosted on Acast. See acast.com/privacy for more information.