Evaluation and measurement is not just for the commercial sector, its place is firmly cemented in the not-for-profit sectors as well. Brian Hoessler is the Founder, Principal, Connector-in-Chief, and assorted other titles at Strong Roots Consulting. Based in Saskatoon, he helps non-profits and other groups that work for good, do better. This fascinating conversation covers different areas of measurement which apply to all sectors of business, public bodies and the third sector. Find out more about Brian's podcast The Eval Cafe: https://evalcafe.wordpress.com/ Check out one of our other podcasts the IABC International Podcast: http://anchor.fm/iabc

Roland Pajares from NRG Research Group joined Dan to talk about ethics, research and his dedication to IABC. Listen as to why he was hiding behind a tree. Music: http://youtube.com/joakimkarud Thank you for listening.

How does a police service communicate during quiet periods, active situations and ongoing community building? Kelsie Fraser from the Saskatoon Police Service speaks about the opportunities to tell stories, build relationships and that #BackstreetBoys video. #communications #publicrelations #publicaffairs #crisiscommunications #mediarelations

Traditional media only knows a bell-curve of an audience profile. Digital channels deliver more precise insights. Stop audiences turning off by using analytics to deliver precisely targeted commercial content which speaks to them. Music by Joakim Karud http://youtube.com/joakimkarud #advertising #media #broadcast #radio #tv #digital #SiriusXM #3G #4G #5G

Don't ruin a good Facebook Live or Zoom session by tripping over basic best practice. Do you need a live stream at all? In just 4 minutes you'll have the essentials in your pocket. Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU #mediaproduction #livestreaming #publicrelations #marketing #videomarketing #contentmarketing

Ben Borne, 2018-2019 President of IABC Saskatoon joins Dan to consider what went wrong with Google+. From public perception to coming back from the dead. #socialmedia #marketing #communications #IABC Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU

With so many options around podcasting, hosting can be overwhelming. Should you use Libsyn, Anchor, Audioboom, Soundcloud or something else? Here is the answer. #podcasthosting #podcasting #hosting Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU

123apps.com is an amazing free site with tools to help you produce video and audio. A straightforward interface with lots of functions for the budding producer. The audio converter is excellent as are the PDF tools. #123apps #audio #podcasting #audiotools Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU

During Transform 2018, Dan had the opportunity to present. Instead of producing handouts or a downloadable deck, he created this podcast. From being stuck in a rut to daring to be different, this session highlighted the need to tell your stories. #IABCTransform18 #transform18 #marketing #communications #podcasting #yyc @calgary

Zef Zan talks about live streaming and virtual conferences. How online video is a perfect format for her and her community. -- CafeSoCo thanks to Martin Charlton Communications is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges.

Richard Kies speaks to #CafeSoCo about his time with the Canadian Red Cross and how they used communications. -- CafeSoCo thanks to Martin Charlton Communications is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges.

Catherine Ducharme from Smart, Savvy + Associates talks about the world of recruitment, IABC and communications. CafeSoCo Ep 404. -- CafeSoCo thanks to Martin Charlton Communications is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges. #recruitment, #iabc #smartsavvy #employment #podcast #socialmedia #contentmarketing

Tyler Wawryk from Saskatoon Blades Hockey Club joins Dan on CafeSoCo thanks to Martin Charlton Communications to discuss a year in the life of a sports marketer. We discuss how this Western Hockey League team's communication's manager deals with everything from content strategy and production, to media strategy, timelines and much more. Apologies for the audio quality in the acoustically harsh meeting room. -- CafeSoCo is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges. #icehockey #sportmarketing #business

Rob Simms joins CafeSoCo to discuss the world of the Chief Marketing Officer and how they use technology. We also discusss how he marketed / communicated camsworld.com - The Cloud. Analytics. Mobile. Security and Social event. CafeSoCo Ep. 402 Thanks to Martin Charlton Communications #CIO #CAMSSWorld #CMO #technology #conference

The Importance of Brand Storytelling. Learn from Gair Maxwell as he discusses the difference between direct marketing and brand marketing. CafeSoCo Ep 401 thanks to Martin Charlton Communications -- CafeSoCo is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges. #marketing #brandmarketing #reputation #publicrelations #podcast

Five ways to protect your reputation. Whether an account is hacked or not, what should brands do to protect themselves when it comes to social media? You'll find a number of good take-aways to protect your organization.

Dwayne Melcher joins Dan to discuss the opportunities surrounding augmented reality and virtual reality. How safety training had been revolutionised by using the technology. Also the fourth dimension came up.

Don't use live video streaming if you don't have a reason to. The strategy must justify the tactics.

What are your options for distributing a video once it has been produced?

How the 'About Us' section of your website could limit your growth. CafeSoCo Ep. 304 Too many times being dull and generic will have a negative effect on building a relationship with future clients. Explaining why you do and who you are really helps people to become familiar with you. People matter.