If you look at the B2B sales funnel of any mid-sized to large product company, a significant percentage of leads are not able to cross the first two levels of the funnel. There can be multiple reasons for this, such as improper positioning, unfair value proposition, lower brand equity, or even poor content. Tune in to hear Sushant Ajmani and Joseph Sursock as they discuss how to ensure better product positioning and expedite the conversion process.