You can finally hear our voices. C41 is a Milan-based magazine of contemporary visual art from all over the world. We're interested in the extraordinary lives of ordinary people.
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You can finally hear our voices. C41 is a Milan-based magazine of contemporary visual art from all over the world. We're interested in the extraordinary lives of ordinary people.
The industrious silence of innovation — MDF Italia's deep and delicate renewal
C41 Magazine
29 minutes 23 seconds
3 years ago
The industrious silence of innovation — MDF Italia's deep and delicate renewal
I meet Marco Cassina in the company’s showroom, which has very little of the typical showroom and much of a metaphysical architecture―thanks to the brand renewal designed by Studio Pitsou Kedem Architects. The renewal of a brand is a slow, almost karst work, which in order to be complete and durable, has to move on several fronts: from product to communication, from images to architecture. MDF is investing on various fronts in a deep and delicate way, without breaking that industrious silence that surrounds it.
C41 Magazine
You can finally hear our voices. C41 is a Milan-based magazine of contemporary visual art from all over the world. We're interested in the extraordinary lives of ordinary people.
