In our latest Bytesize Legal Update, Fieldfisher's James Russell and Richard Lawne unpick what the key headlines are, what are the top 5 changes that will impact businesses, and in practical terms what that means businesses operating in the UK need to do. Read more here.
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In our latest Bytesize Legal Update, Fieldfisher's James Russell and Richard Lawne unpick what the key headlines are, what are the top 5 changes that will impact businesses, and in practical terms what that means businesses operating in the UK need to do. Read more here.
Bytesize Legal Update: Pay or OK Models for Behavioural Advertising
Bytesize Legal Updates | Fieldfisher
16 minutes
1 year ago
Bytesize Legal Update: Pay or OK Models for Behavioural Advertising
On April 17, 2024, the European Data Protection Board (EDPB) published its guidance on "consent or pay" models implemented by large online platforms for behavioral advertising. The headline is that, in the EDPB's opinion, in most cases it will not be possible for large online platforms using "consent or pay" models to demonstrate that they have obtained valid consent under European data protection law to process an end user's data for the platform's behavioural advertising purposes. &n...
Bytesize Legal Updates | Fieldfisher
In our latest Bytesize Legal Update, Fieldfisher's James Russell and Richard Lawne unpick what the key headlines are, what are the top 5 changes that will impact businesses, and in practical terms what that means businesses operating in the UK need to do. Read more here.
