In this captivating episode of By the Furnace, host Danielle Collier welcomes Tim Butcher, Co-Founder of Fromental, a luxury wallpaper brand celebrated for its fusion of traditional art and modern innovation. Danielle dives into Tim’s journey to creating one-of-a-kind hand-painted wallcoverings, drawing from his background as a trained weaver and scholar of Decorative Art, particularly Chinoiserie.

Listeners will gain an inside look at Tim’s creative philosophy, where embracing constraints becomes a catalyst for innovation. With a unique approach to design that blends creativity with the rules of technology, Tim has been at the forefront of Fromental’s success, creating wallcoverings that push boundaries and evoke strong emotional reactions. He discusses his love for Chinese wallpaper, sharing how his time in China deepened his appreciation for the medium’s rich heritage and timeless appeal.

Tim also discusses running a business with his partner, Lizzie, offering insight into how they balance their professional and personal lives. He reflects on the art of collaboration, the inspiration behind Fromental’s bold business endeavours, and how traditional art forms like Chinoiserie continue to influence the brand’s evolving designs.

In addition, Tim provides inspirational advice for those entering the industry and shares the wisdom he would give to his younger self. With a hint to upcoming projects, this episode offers a behind-the-scenes glimpse into the world of luxury design and the creative forces driving Fromental’s continued innovation.

Don’t miss this insightful conversation between Danielle Collier and Tim Butcher, where art, craftsmanship, and creativity meet to bring a room to life.

Watch the full video podcast on Youtube: https://youtu.be/DfzN53p40Jw

https://fromental.co.uk/

Captured by Alun Callender.