There's no doubt we both love Rimowa for providing a great product, service, marketing mixes in great collaborations or partnerships. They're a leader in the suitcase travel industry and an inspiring example of branding at it's best. Their most recent initiative to increase footfall in stores by offering complimentary passport photos is another example of greatness. Tried and tested, it worked on Emma while she walked by in London and now she's hooked. Though Maurice is in love with his Away suitcase set he shares his take on this idea from an outside perspective.
Managers and leaders are two different things, it's true. But, where do the real differences lie? Successful CEO and mentor, Clifford Bailey says leaders “influence, inspire and empower” and never micromanage. He claims that managers deal with the present while leaders deal with the future. We look to our own experiences to share how and where we believe this to be true as well as how a good leader reveals deeper positive output in a team and ultimately results in great work and happy people.
A cereal company named Surreal have used quotes from celebrity-named (but everyday) people who enjoyed their cereal in their latest OOH advertising campaign. “Michael Jordan loves our cereal” and “Official cereal of Ronaldo” are just two of the proud emblazoned claims to take stage on bus-stops, tube signs and billboards around London. Of course, each of these quotes is legally followed with a small print reality check such as “he’s just a normal bloke who lives in St Alban’s but he really does like it”. What do we think - genius or madness?
Finally we talk of how Creative Director Eric Groza has crafted a viral collaboration between Ikea and Patagonia using generative AI. We're consistently impressed with how AI develops into something valuable in the world of branding and this advance continues to delight.