A special interview episode, this time with a friend and fellow hospitality brand creative, Jason Steere.

Jason is the Managing Director of Brand & Experience at The Social Hub, formally The Student Hotel. After studying Economics, Jason's career began as a Store Manager for Gap and Eddie Bauer, leading him to a position at Nike as Visual Presentation Manager - of course, the birth and success of Nike Town is a subject we're all keen to talk about. Following his success at Nike, Jason launched his own business. His agency, Storage was formed to create memorable brand experiences. 17 years later he took the leap to head-up design at The Student Hotel. Now, as Managing Director, Jason has worked on a huge re-brand to formulate what we now know as The Social Hub.

We delve into the re-brand process itself alongside any difficulties and reasons for this shift in the first place. We discuss how he will continue to build brand loyalty with this new look and service, as well as what makes The Social Hub a great personal and professional venture for him.

And finally, AI or Elon? Jason discusses some business/tech advances where everyone has an opinion right now.