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By Association
Maurice Ajanaku & Emma Hooper
63 episodes
2 days ago
🌎 Cultural conversations on the latest in design, brand and tech news. 🎙 Hosted by Emma Hooper & Maurice Ajanaku
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All content for By Association is the property of Maurice Ajanaku & Emma Hooper and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
🌎 Cultural conversations on the latest in design, brand and tech news. 🎙 Hosted by Emma Hooper & Maurice Ajanaku
Show more...
Marketing
Business
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Glastonbury Festival, US Supreme Court Rulings, Barbie Marketing, Mini $68k Handbags & MCD TikTok Murders
By Association
1 hour 9 minutes 5 seconds
2 years ago
Glastonbury Festival, US Supreme Court Rulings, Barbie Marketing, Mini $68k Handbags & MCD TikTok Murders

In a week where Maurice has powered through a double daughter birthday bonanza, Emma started a new job at Nike and recovered from her festival fantasy land at Glastonbury - a few other things happened outside of our own worlds too. You don’t have to ask us twice to “please, discuss”. Points below: 

Three US Supreme Court rulings: Rejection of the affirmative action, Joe Biden's student loan forgiveness plan is blocked & ruling in favour of a web designer refusing to work on a same-sex marriage supporting website.

In brand marketing news, there’s been an impressive plethora of brand exposure - some pretty pink, some of killer MCD milkshakes. 

“Kris Jenner works hard, but Barbie's marketing team works harder” seems to be a running quote we’ve noticed alongside a round of applause for the Barbie marketing efforts ahead of the new film launch this month. There’s a physical Air BNB Malibu dream house open for business, pop-up cafes and roller skate rinks in Chicago and even an interesting political Barbie flag spotting at Glastonbury. We’re pretty impressed and look forward to the film release where we might just share an exclusive deep review episode. 

A microscopic handbag was sold for $63,750 - it’s the size of a speck of dust. But what is really interesting is how this was sold at Louis Vuitton’s Creative Director’s own auction house, Jupiter. Has Pharrell Williams missed an obvious opportunity for brand partnership and some luxury much-loved satire? And further to this point, who actually bought the bag? 

McDonalds have added a purple milkshake to their menu in celebration of their brand character Grimace’s birthday. In response, Gen-Z have taken to TikTok in a natural community project #grimaceshake gone viral (1.3billion views) that we’re in love with. 

By Association
🌎 Cultural conversations on the latest in design, brand and tech news. 🎙 Hosted by Emma Hooper & Maurice Ajanaku