For the first time ever, we're recording in person. In a studio. Here's how it went down.

Amsterdam have launched a 'Stay Away' campaign. As a Brit, is Emma upset by this? No. Does Maurice agree it's a valuable, simple mass marketing move? Definitely not. We talk of how this campaign came about, why it's important and how it maybe could have been done better.

Meanwhile, Prada have launched a brand-led luxurious lifestyle cafe in Harrods. This makes sense for the target customer but does it really hit it with profound marketing movements we've seen more recently in luxury branding?

The Woolly Mammoth meatball. It's something one of us would love to try and the other couldn't bare the thought. Either way, Bas Korsten of Wunderman Thompson is making movements when it comes to meat and marketing masterpieces.

When it comes to ChatCPT daily advances, Jackson Greathouse Fall inputted "you have $100, and your goal is to turn that into as much money as possible in the shortest time possible, without doing anything illegal". The directions seem obvious. The result? $500 of success. But is this really a success or more of a social media frenzy?