French luxury brand Dior has recently provoked a heated debate on Chinese social media due to a publicity photo that’s considered to be smearing the image of Asian women. The photograph was part of the Lady Dior exhibition held at a Shanghai art center from November twelfth to twenty-third, shows an Asian woman dressed in a traditional costume and holding a Lady Dior bag. The Chinese media Beijing Daily describes the image as featuring “spooky eyes, gloomy face, and Qing dynasty-style nail armour,” and slammed the photo with the headline: “Does it represent Asian Women in Dior’s Eyes?” The fashion brand has removed the controversial poster from its social media platforms but did not offer any explanation.