There is perhaps no better personification of an “emerging modern artist” than April Kae, whose career has already spanned global festival stages, social media stardom and now a long-standing brand relationship with famed guitarmaker, Fender. A master of evolving alongside the always-changing industry, April’s ability to navigate both online and IRL landscapes make her a force to be reckoned with, and she’s doing it all in 5-inch Balenciaga Crocs (displayed in full glory in this video). This summer, you’ll find her on stage at the newly-revived Warped Tour, performing with critically-acclaimed rock band Fever 333.  Marilyn sat down with April for a deep dive on the strategy behind “musicians as influencers,” including how to catch the attention of brands, growing and cultivating a digital audience, and the underscored importance of representation in the live music community. Produced by Marilyn Moser Edited by Anna GevorkianThumbnail photo by Stephanie LemusOn-set production and recording by Marilyn Moser and Stephanie LemusFilmed at NRG Recording Studios in North Hollywood, CATheme music by Gloria Tells, courtesy of Epidemic Sound The Buy My Merch Podcast is the music industry podcast you’ve been looking for. In each episode, host and HEADS on TV founder Marilyn Moser invites a new guest on to share their insight into what it takes to “make it” in the modern music industry. Whether it’s selling merch out of the trunk of a car, or playing shows to empty venues—these are the real stories behind the artists who never gave up. a HEADS on TV production