Diamonds Are Not Forever: The Collapse of a Sparkling Empire

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But This Time It's Different

Brought to you by Sinead O'Sullivan and Alex Chalmers

16 episodes

1 week ago

But This Time It’s Different is where we unpack the truth behind the wrong, late or wilfully blind stories we’re told- about progress, markets, governments, and tech- with apparently sharp analysis and dark humor.

Technology

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Diamonds Are Not Forever: The Collapse of a Sparkling Empire

But This Time It's Different

24 minutes 52 seconds

4 months ago

Diamonds Are Not Forever: The Collapse of a Sparkling Empire

In this episode, Sinead and Alex dig into the collapse of the diamond industry, where natural stones are losing their luster and lab-grown gems are stealing the show.

They unpack how Gen Z’s love of sustainability, customization, and not being scammed by boomer romance marketing is reshaping the market. From De Beers' existential crisis to the downfall of mall jewelers, this is a story of cultural shift, economic reckoning, and what happens when the ultimate symbol of “forever” loses its grip on the collective imagination.