Many lawyers lurk on LinkedIn, few turn it into real client work. In this episode of But is it Legal?, host Simon Marshall welcomes Pawel Sawicki (Bird & Bird) to discuss his playbook on using consistency, personality, and practical posts to build trust and generate new work. Pawel explains the simple steps that turns quiet views into DMs, and DMs into deals. 🎙️ 🔥 What's included: The pivot: moving from passive scrolling to a repeatable posting habit that compounds. Three content pillars: practical white-collar guidance, employer branding, and personal passions. Why “personal” wins: how human posts outperform technical posts and still lead to new work. DMs to deals: the charity-jersey post that turned into a whistleblowing engagement. Relationship hacks: meetings that start with shared interests (and end with trust). Cadence & engagement: 1–2 posts a week, weekdays vs weekends, and never post & ghost. For hesitant lawyers: play the long game: experiment, reply, comment, build community. Authenticity vs AI: being human is the edge; be kind is the rule. 🎧 Why you should listen: If you want a practical, repeatable ways to turn LinkedIn into a potential pipeline, this episode is for you. Pawel shares tactics, stories, and cadence that convert quiet readers into real clients. 👉 Subscribe now and be part of the conversation that’s changing up the UK legal sector! ----- 👉 Follow Pawel Sawicki Linkedin: https://www.linkedin.com/in/pawel-sawicki-bird/ Profile: https://www.twobirds.com/en/people/p/pawel-sawicki   ----- 👉 Follow Simon Marshall Linkedin: https://www.linkedin.com/in/simonpaulmarshall/  Website: www.tbdmarketing.co.uk