Welcome to Busy Getting Better, where we are unapologetically prioritizing personal growth. If you’re on a journey to become your next best self, you’re in the right spot. We discuss all things personal development including mindset, money, and manifesting the life of your dreams. You’ll leave feeling motivated to take inspired action towards your next big goal with new insights and tangible takeaways. Let’s be honest, you know you were meant for more and I think it’s time you finally start becoming the version of yourself that you’ve always dreamed of. It’s time to get busy Babe, Busy Getting Better.
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Welcome to Busy Getting Better, where we are unapologetically prioritizing personal growth. If you’re on a journey to become your next best self, you’re in the right spot. We discuss all things personal development including mindset, money, and manifesting the life of your dreams. You’ll leave feeling motivated to take inspired action towards your next big goal with new insights and tangible takeaways. Let’s be honest, you know you were meant for more and I think it’s time you finally start becoming the version of yourself that you’ve always dreamed of. It’s time to get busy Babe, Busy Getting Better.
Authenticity Over Algorithms: Building a Business, Managing an Inheritance & Creating a Wealthy Life with Caitlin Durning
Busy Getting Better
46 minutes 19 seconds
6 months ago
Authenticity Over Algorithms: Building a Business, Managing an Inheritance & Creating a Wealthy Life with Caitlin Durning
You didn’t build your business just to burn out trying to please everyone online. In this episode, I sit down with marketing agency CEO Caitlin Durning to talk about growing a business that’s rooted in authenticity, navigating the messy middle of entrepreneurship, and her story of inheriting money as a teen after her father’s passing. This is a conversation about money, identity, leadership, and how personal development is the real key to building wealth.
What We Cover:
Why showing up authentically online is your #1 sales strategy in 2025
The shift from being a people-pleaser CEO to a boundary-led business owner
How Caitlin received a major inheritance at age 15 and what she learned from it
Breaking the stigma around “daddy’s money” and building real financial confidence
The connection between self-trust, content creation, and client attraction
What to do when you want to burn your business down (but know you’re not done yet)
Her favorite personal development hack that helped her stay grounded through it all
This episode is for you if:
You’ve struggled with imposter syndrome or burnout as a business owner
You inherited money and feel guilt, shame, or confusion around managing it
You’re ready to show up online as you, not some perfect persona
You want to build wealth and success without losing yourself along the way
Resources & Mentions:
Caitlin’s agency: Meraki Media Management
Follow Caitlin on Instagram → @merakimediamanagement
Listen to our conversation on her podcast The End in Mind: Paying Your Debt is Setting You Up to Build Wealth
Recommended reads: The Big Leap, Dare to Lead, Atomic Habits
Busy Getting Better
Welcome to Busy Getting Better, where we are unapologetically prioritizing personal growth. If you’re on a journey to become your next best self, you’re in the right spot. We discuss all things personal development including mindset, money, and manifesting the life of your dreams. You’ll leave feeling motivated to take inspired action towards your next big goal with new insights and tangible takeaways. Let’s be honest, you know you were meant for more and I think it’s time you finally start becoming the version of yourself that you’ve always dreamed of. It’s time to get busy Babe, Busy Getting Better.
