In this episode of Men of Influence, host Tim Holloway welcomes Brandon Jones, a dynamic entrepreneur in the health and wellness industry, owner of med spas, real estate ventures, and an online business. A devoted husband of 18 years and father to two teenagers, Brandon shares his journey from grueling corporate shift work to launching a CrossFit gym and building multiple successful businesses. He dives into the realities of entrepreneurship, debunking the “build it and they’ll come” myth and emphasizing the critical role of marketing and systems in achieving growth. With a passion for fitness and faith, Brandon offers practical insights on leading with vision, fostering a strong team culture, and balancing personal excellence with business success.
Brandon breaks down the essentials of business growth: creating clear systems and processes, delegating effectively, and mastering marketing to avoid “market or die.” He shares actionable advice on starting with simple standard operating procedures (SOPs) to streamline operations and free up time for high-impact tasks. Beyond business, Brandon discusses his non-negotiables; daily fitness, clean nutrition, family time, and faith; as the foundation for personal excellence. He offers simple nutrition tips, like cutting sugar and increasing protein, and recommends tools like the Bobby Approved app to make healthy choices easier. With a heartfelt call to escape the chaos of entrepreneurship, Brandon inspires listeners to take small, intentional steps toward a thriving business and a fulfilling life.
Key Takeaways:
Leadership and Culture: Strong leadership and a positive team culture are vital for business success; align your team with a clear vision to avoid disengagement.
Systems and Processes: Write clear, simple SOPs (at a 5th–6th grade level) for all tasks to ensure accountability and scalability, starting with your own daily responsibilities.
Market or Die: Consistent marketing is non-negotiable; even average businesses can outperform the best if they master marketing and visibility.
Small Wins: Identify 3–5 time-sucking tasks you dislike, create SOPs, and delegate them to focus on money-making activities and reduce chaos.
“Market or die. If you’re not constantly marketing your business, it’s just slowly dying.” - Brandon Jones
Learn more about Tim through the following links: