Dusty Creek was born from behind a camera, out where the red dirt settles deep and stories are lived, not staged.

What started as rural photography soon grew into something bigger. Something people could wear. Something Jess & Lacey could build. A family-owned clothing brand built for those who live life on the land and the little ones coming up behind them.

Jess is founder of Dusty Creek and mum to Lacey, who’s now just as much a part of this journey as Jess. Raised on cattle stations across the Northern Territory, Jess grew up chasing dust, light honest moments and started this brand with a camera in one hand and a story to tell, and trucker caps in the other. Together, they're building more than just a business. They're building a legacy.

In this episode, Jess Townsend, the founder of Dusty Creek shares her journey from a rural upbringing to building a successful clothing brand that embodies the spirit of country life. She discusses the evolution of her brand, the importance of community, and the challenges of running an online business. Jess emphasizes the significance of authenticity and storytelling in connecting with customers, while also reflecting on her personal growth and future aspirations. The conversation offers valuable insights for aspiring entrepreneurs, particularly those in rural areas.

You can support dusty creek here: https://www.dustycreek.com.au/

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