
What’s really in your cup? ☕️Mohamed Al Madfai is the Emirati entrepreneur behind Emirati Coffee — a specialty roastery supplying over 400 cafés, restaurants, and brands across Dubai and the UAE.In this episode of Business with Bartawi, Mohamed shares the truth behind Dubai’s booming coffee industry — why most cafés fail, how to survive the next few years in F&B, and what it really takes to build a lasting coffee brand.We talk entrepreneurship, legacy, loyalty, and the unseen standards behind your daily brew.If you’re into coffee, entrepreneurship, or building businesses in Dubai, you’ll love this one.💡 Topics Covered:✅ Why 80% of cafés in Dubai fail✅ How Mohamed scaled Emirati Coffee to 400+ brands✅ Building trust, loyalty, and scaling through chaos✅ How to survive the next 2–3 years in F&B✅ Advice for anyone opening a coffee shop⏰ Timestamps:0:00 – Why most coffee shops are built on image, not substance4:06 – The biggest mistake founders make when opening a café8:02 – Why location will make or break your coffee shop12:30 – The biggest lie entrepreneurs tell themselves16:10 – How Mohamed scaled Emirati Coffee to 400+ brands20:30 – Why serving trends is dangerous in F&B24:12 – How to pick a winning café location28:01 – Lessons from surviving bad business partnerships32:14 – Why transparency is more important than trust36:00 – How energy matters more than skill in business40:05 – The hidden history of coffee (Mecca, Italy, and Europe)44:00 – Why failure in business is predictable if you know the signs48:08 – How Mohamed built an international sourcing network52:20 – Legacy, impact, and redefining success beyond money56:00 – Why you shouldn’t open a coffee shop in Dubai right now📥 Follow Business with Bartawi on Instagram:https://www.instagram.com/businesswithbartawi/👤 Follow Mahmoud Bartawi:✩ Instagram: https://www.instagram.com/bartawi/✩ LinkedIn: https://www.linkedin.com/in/mahmoud-bartawi/✩ X (Twitter): https://x.com/bartawi#Podcasting #Entrepreneurship #CoffeeBusiness #DubaiBusiness #EmiratiCoffee #Startups #BusinessInDubai