"Is media your shortcut to millions?📱Alex Debare is the young force behind Burger28 — a viral F&B brand born in Abu Dhabi that cracked the code on content, community, and conversion.In this episode of Business with Bartawi, Alex breaks down how he used media and code to scale his business, why the future belongs to those who master both, and what most founders get wrong about brand, tech, and leverage.We talk systems, storytelling, growth hacking, and the real economics behind delivery, virality, and building your own platform.If you care about F&B, creator-led brands, or making money while staying lean — this one’s for you.💡 Topics Covered:✅ How Burger28 grew with zero dine-in focus✅ Why Alex believes “media + code” is 2025’s biggest leverage✅ The hidden economics behind delivery platforms✅ Building a brand before you build a business✅ Why most creators don’t monetize their audience⏰ Timestamps:0:00 – How a viral burger brand was built on content, not cuisine3:45 – Why every founder needs to master storytelling7:10 – Delivery math: How aggregators kill your margins11:00 – The truth behind F&B unit economics in the UAE15:40 – How Burger28 turned Instagram into a cash machine20:00 – “Media + Code”: The new cheat code for young entrepreneurs24:15 – Building community vs. building customers29:00 – Why Alex never focused on physical expansion34:50 – How to think like a growth hacker, not a restaurateur39:00 – Monetizing trust and owning the narrative43:30 – What most founders still don’t get about digital leverage48:10 – Why Alex thinks the next millionaires won’t be in boardrooms📥 Follow Business with Bartawi on Instagram:https://www.instagram.com/businesswithbartawi/👤 Follow Mahmoud Bartawi:✩ Instagram: https://www.instagram.com/bartawi/✩ LinkedIn: https://www.linkedin.com/in/mahmoud-bartawi/✩ X (Twitter): https://x.com/bartawi#ContentCreation #F&BBusiness #StartupPodcast #DubaiStartups #Burger28 #BusinessWithBartawi #AlexDebare #MediaAndCode