
What if you launched a tech startup—while 7 months pregnant—with zero funding?Helen McGuire did just that.She’s the exited founder behind Diversely, a bias-fighting AI platform built to level the playing field in hiring. With 3 kids, no VC, and no tech background—Helen scaled globally, exited successfully, and wrote The Female Founder Formula to help others do the same.In this episode of Business with Bartawi, Helen opens up about the pressure, pivots, and personal power behind building companies when everything feels stacked against you.We go deep into mindset, bias, visibility, and why founders must learn to separate who they are… from what they build.If you’re a founder, a parent, or a builder without a blueprint—this one’s for you.💡 Topics Covered:✅ How Helen launched her startup 7 months pregnant✅ What it really takes to scale without VC money✅ The identity crisis behind switching industries✅ Why “visibility isn’t vanity — it’s leverage”✅ The mindset shift from operator to observer⏰ Timestamps:0:00 – “You launched a startup… while pregnant?”1:35 – The idea that changed everything3:07 – A forgotten talent pool in Dubai8:41 – Why there was no blueprint for female founders10:11 – When Helen knew it was time to pivot12:25 – Building tech to fight hiring bias14:13 – How she met her cofounder16:11 – The origin of The Founder Sanctuary17:18 – Advice for 9–5ers launching their startup19:00 – Marry the problem, not the solution22:30 – How she balances parenting and pressure25:07 – Your thoughts are not you.31:05 – Mind. Body. Self.33:17 – How meditation rewires your brain34:43 – What Helen wants her kids to learn📥 Follow Business with Bartawi on Instagram:https://www.instagram.com/businesswithbartawi/👤 Follow Mahmoud Bartawi:✩ Instagram: https://www.instagram.com/bartawi/✩ LinkedIn: https://www.linkedin.com/in/mahmoud-bartawi/✩ X (Twitter): https://x.com/bartawi#FemaleFounders #AIStartup #FounderStories #BusinessWithBartawi #HelenMcGuire #BiasInHiring #WomenInTech #VisibilityIsLeverage #StartupPodcast #DubaiFounders