Most people think they need ads, fancy gear, or investor money to build a brand.Mahdi Shafiei didn’t have any of that when he landed in Melbourne.In just 15 days, he built a content agency from scratch — using only raw content, smart psychology, and a $100K bet on himself. In this episode, he breaks down the unfiltered blueprint that helped him go viral in two countries, win 30 clients for free, and prove that hustle beats hype.Whether you're starting your first brand or scaling your 10th, this one hits different.💡 Topics Covered:✅ How to set up a content agency from scratch✅ Building a viral facade that sells before you do✅ Launching in a new country with zero followers✅ Why emotional content outperforms polished promos✅ How to close 30 clients without charging a dirham✅ The truth about websites, ads, and real traction✅ Using employee-generated content to scale✅ Copying with confidence — and building credibility fast⏰ Timestamps:00:00 Intro01:50 5 Steps to Set Up an Agency07:15 How to Build a Facade15:31 How I Got My First Paying Client17:51 Do You Need a Website to Launch a Business?19:55 How to Identify the Right Industry23:39 How to Close Your First Client28:10 Why the Facade Is So Important30:03 How to Sell Through Emotions41:18 How to Convince Your First Client to Pay43:40 Trifed Media’s Story44:58 How to Design Content for Your Clients48:09 How to Grab Attention49:41 Performance Marketing and AI (Avani)54:06 How to Find the Best Content for Your Clients56:02 How to Set Up Employee Generated Content56:40 Copy Shamelessly58:30 Emotions and Relatability🔗 Follow BXB on Instagram:https://www.instagram.com/businesswithbartawi/FOLLOW ME ON:✩ Instagram: https://www.instagram.com/bartawi/✩ LinkedIn: https://www.linkedin.com/in/mahmoud-bartawi/✩ X (Twitter): https://x.com/bartawi