The holiday season is an important time for businesses, presenting both opportunities and challenges in the realm of digital advertising. Understanding how this period impacts your ad performance is crucial for optimizing campaigns and maximizing return on investment (ROI).

This Podcast discussion delves into the dynamics of holiday advertising, examining increased competition, shifts in consumer behavior, and the importance of strategic planning.

This conversation is based on the blog post published by Dr. Maria Frangieh on her blog. Read more here.