Dr. Omar Rodríguez-Vilá, Professor in the Practice of Marketing and Academic Director of Education at Goizueta Business & Society Institute, Emory University’s Goizueta Business School, shares insights from his acclaimed book Good Growth: How Brands Win with Social Impact.
Dr. Omar Rodríguez-Vilá’s book Good Growth: How Brands Win with Social Impact tackles the intertwined challenges of business sustainability and corporate hesitation toward social and environmental action. It offers a practical roadmap for embedding purpose-driven strategies into brand growth by integrating social and environmental benefits directly into products and operations. Through case studies, data-driven insights, and actionable tools, the book reveals how companies can tap into emerging social impact markets and use digital innovation to make social mission a core competitive advantage. It serves as a hands-on guide for executives, brand leaders, and students seeking to align profitability with positive impact.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
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Dr. Omar Rodríguez-Vilá, Professor in the Practice of Marketing and Academic Director of Education at Goizueta Business & Society Institute, Emory University’s Goizueta Business School, shares insights from his acclaimed book Good Growth: How Brands Win with Social Impact.
Dr. Omar Rodríguez-Vilá’s book Good Growth: How Brands Win with Social Impact tackles the intertwined challenges of business sustainability and corporate hesitation toward social and environmental action. It offers a practical roadmap for embedding purpose-driven strategies into brand growth by integrating social and environmental benefits directly into products and operations. Through case studies, data-driven insights, and actionable tools, the book reveals how companies can tap into emerging social impact markets and use digital innovation to make social mission a core competitive advantage. It serves as a hands-on guide for executives, brand leaders, and students seeking to align profitability with positive impact.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
Disclaimer:
A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.
B. Dr. Omar Rodríguez-Vilá has generously shared profound insights from his book, “Good Growth: How Brands Win with Social Impact,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.
Ideation with Generative AI: Insights from Wharton’s Dr. Stefano Puntoni
Business Talk
26 minutes 11 seconds
3 weeks ago
Ideation with Generative AI: Insights from Wharton’s Dr. Stefano Puntoni
Dr. Stefano Puntoni, Sebastian S. Kresge Professor of Marketing at The Wharton School, University of Pennsylvania, shares key insights from his research, “Ideation with Generative AI: In Consumer Research and Beyond.”
The use of generative AI (genAI) in consumer research is expanding, but its role in creative ideation remains underexplored. Drawing on human creativity research, author suggest that genAI enhances ideation through productivity and semantic breadth, mirroring human persistence and flexibility. We distinguish genAI roles Designer and Writer versus human roles Interviewer and Actor and show that while genAI excels at incremental ideas, its greatest potential lies in prompting human creativity. This work offers theoretical insights and practical guidelines for integrating genAI into consumer research, highlighting the power of human–AI collaboration for breakthrough ideas.
To read the transcript of this episode, click here:
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
Disclaimer:
A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.
B. Dr. Stefano Puntoni has generously shared profound insights from his research “Ideation with Generative AI: In Consumer Research and Beyond,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.
Business Talk
Dr. Omar Rodríguez-Vilá, Professor in the Practice of Marketing and Academic Director of Education at Goizueta Business & Society Institute, Emory University’s Goizueta Business School, shares insights from his acclaimed book Good Growth: How Brands Win with Social Impact.
Dr. Omar Rodríguez-Vilá’s book Good Growth: How Brands Win with Social Impact tackles the intertwined challenges of business sustainability and corporate hesitation toward social and environmental action. It offers a practical roadmap for embedding purpose-driven strategies into brand growth by integrating social and environmental benefits directly into products and operations. Through case studies, data-driven insights, and actionable tools, the book reveals how companies can tap into emerging social impact markets and use digital innovation to make social mission a core competitive advantage. It serves as a hands-on guide for executives, brand leaders, and students seeking to align profitability with positive impact.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
Disclaimer:
A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.
B. Dr. Omar Rodríguez-Vilá has generously shared profound insights from his book, “Good Growth: How Brands Win with Social Impact,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.
