Dr. Omar Rodríguez-Vilá, Professor in the Practice of Marketing and Academic Director of Education at Goizueta Business & Society Institute, Emory University’s Goizueta Business School, shares insights from his acclaimed book Good Growth: How Brands Win with Social Impact.
Dr. Omar Rodríguez-Vilá’s book Good Growth: How Brands Win with Social Impact tackles the intertwined challenges of business sustainability and corporate hesitation toward social and environmental action. It offers a practical roadmap for embedding purpose-driven strategies into brand growth by integrating social and environmental benefits directly into products and operations. Through case studies, data-driven insights, and actionable tools, the book reveals how companies can tap into emerging social impact markets and use digital innovation to make social mission a core competitive advantage. It serves as a hands-on guide for executives, brand leaders, and students seeking to align profitability with positive impact.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
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B. Dr. Omar Rodríguez-Vilá has generously shared profound insights from his book, “Good Growth: How Brands Win with Social Impact,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.
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Dr. Omar Rodríguez-Vilá, Professor in the Practice of Marketing and Academic Director of Education at Goizueta Business & Society Institute, Emory University’s Goizueta Business School, shares insights from his acclaimed book Good Growth: How Brands Win with Social Impact.
Dr. Omar Rodríguez-Vilá’s book Good Growth: How Brands Win with Social Impact tackles the intertwined challenges of business sustainability and corporate hesitation toward social and environmental action. It offers a practical roadmap for embedding purpose-driven strategies into brand growth by integrating social and environmental benefits directly into products and operations. Through case studies, data-driven insights, and actionable tools, the book reveals how companies can tap into emerging social impact markets and use digital innovation to make social mission a core competitive advantage. It serves as a hands-on guide for executives, brand leaders, and students seeking to align profitability with positive impact.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
Disclaimer:
A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.
B. Dr. Omar Rodríguez-Vilá has generously shared profound insights from his book, “Good Growth: How Brands Win with Social Impact,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.
How Firms Value Sales Experience | Dr. Alireza Keshavarz Explains
Business Talk
42 minutes 8 seconds
1 week ago
How Firms Value Sales Experience | Dr. Alireza Keshavarz Explains
Dr. Alireza Keshavarz, Assistant Professor of Marketing at Maynooth University Business School, explores his research titled “How Do Firms Value Sales Career Paths?”
Sales employees can advance across industries, firms, and roles, but the impact of their career paths on compensation is unclear. Analyzing pay data from nearly 25,000 sales employees over 22 years, we find that firms value sales managers’ experience more than that of salespeople, reflecting a managerial multiplier effect. Sales occupation experience is the most transferable and valuable for both groups. Two career paths emerge: one rewarding sales experience and another offering promotional opportunities in management, often filled by individuals without prior sales experience. These findings have important implications for sales research and compensation practices.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
Disclaimer:
A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.
B. Dr. Alireza Keshavarz graciously shared valuable insights from his research, “How Do Firms Value Sales Career Paths?”, during his appearance on the Business Talk podcast. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.
Business Talk
Dr. Omar Rodríguez-Vilá, Professor in the Practice of Marketing and Academic Director of Education at Goizueta Business & Society Institute, Emory University’s Goizueta Business School, shares insights from his acclaimed book Good Growth: How Brands Win with Social Impact.
Dr. Omar Rodríguez-Vilá’s book Good Growth: How Brands Win with Social Impact tackles the intertwined challenges of business sustainability and corporate hesitation toward social and environmental action. It offers a practical roadmap for embedding purpose-driven strategies into brand growth by integrating social and environmental benefits directly into products and operations. Through case studies, data-driven insights, and actionable tools, the book reveals how companies can tap into emerging social impact markets and use digital innovation to make social mission a core competitive advantage. It serves as a hands-on guide for executives, brand leaders, and students seeking to align profitability with positive impact.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
Disclaimer:
A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.
B. Dr. Omar Rodríguez-Vilá has generously shared profound insights from his book, “Good Growth: How Brands Win with Social Impact,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.
