What does someone with a large property do when they want to invite a ton of people? Rent a backyard tent of course! Backyard tents are important when keeping your guests out of the sun or the rain in order to successfully host outdoor events.  They have a wide variety of applications - from parties to graduations to weddings to retirements.  Jim Mariano is a fantastic resource for entrepreneurs as he started from the bottom, and has now grown his backyard tent rental into a serious business in the Boston area. In this episode, you will learn about: Why it is so important to niche down in the tent rental business Typical startup costs and why it's less than you think What types, sizes, and colors of tents are ideal to start with Where to find tent equipment The importance of digital marketing for dominating a niche Good sub-niches in the tent rental space to go into Typical gross margins for the tent rental business The biggest risk that keeps Jim up at night Best advice: Don't quit your job yet - build a business on the side first. Best resource: ARA (American Rental Association), Entrepreneur Subreddit Feel like buying your first tent? Check out Jim's website.