Womenswear and Modern Fashion Marketing with Jamie Banks

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Business Sense (BS) with Brad

Brad Ward

42 episodes

1 day ago

This podcast discusses trends that impact businesses and nonprofits: Expert guests are interviewed. We dive into topics such as economics and finance, employee motivation, business philosophy, and leadership theory. We try to make this a fun, yet relevant experience! Brad's Linked In: https://www.linkedin.com/in/brad-ward-dba-lssbb-b6a3751a2/ Consulting: https://businesssenseconsultingjc.com/ Brad's Book: https://www.amazon.com/Motivated-Worker-Managers-Improving-Satisfaction/dp/1476680213

Management

Business

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All content for Business Sense (BS) with Brad is the property of Brad Ward and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

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Womenswear and Modern Fashion Marketing with Jamie Banks - audio

Business Sense (BS) with Brad

44 minutes 32 seconds

2 years ago

Womenswear and Modern Fashion Marketing with Jamie Banks - audio

On this episode I welcome Change of Scenery Founder and CEO Jamie Banks, formerly of Kate Spade, to discuss the various marketing methods she uses to grow her brand. Included is a discussion of mission and branding, in-home sales parties, LTK and influencer advertising, supply chain and sustainable manufacturing, and the power of story as it relates to her women's' swimwear brand. Jamie will also describe the process of getting into Nordstrom.

REPREVE video as mentioned by Jamie.

https://www.youtube.com/watch?v=xop9B4OJaAY