Stefanie Hopkins is the founder and managing director of Faith Public Relations with over 15 years of PR and marketing experience. Her career has included working on behalf of clients such as Bentley when she was at  McCann Erikson and the recipient of various awards including Forward Ladies SME Emerging, Yorkshire Women of Achievement and 42 under 42.   PR is part of your social media marketing and influencer marketing strategy so important to understand so know how to get free publicity.