In this interview Leor Franks discusses how his marketing process, the Favourability Journey works. Leor has worked in professional services all his working life, heading up marketing and business development teams at major firms. Through this time he has formulated a marketing blueprint that forms the basis of his marketing which he has called The Favourability Journey. It is a fascinating interview that I am sure will prove beneficial to smaller business owners looking to develop their marketing strategy and create a business winning campaign.

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