Feeling invisible online, even though you’re posting content? It might be time to stop scrolling and start showing up where it matters. In this session, visibility and content coach Irene Pfister breaks down how Facebook Reels are the secret weapon small business owners are missing. With low competition and high exposure, Reels let you showcase your products or services in short, powerful videos that stop the scroll, spark DMs, and drive sales even if you’re not comfortable on camera.
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What You’ll Learn:
Why Facebook Reels have higher visibility and lower competition than posts
Types of scroll-stopping content that work (even if you're camera-shy)
How to use hooks, captions, music, and storytelling to go viral
Reels vs Stories: key differences and when to use each
How to use Reels to grow your audience, engagement, and conversions
The surprising reason Facebook is paying creators to make Reels
Real examples of viral Reels and how to reverse engineer them
Why It Matters:
Short-form video isn’t just for influencers. It’s a high-impact marketing channel where small business owners can stand out without needing a full video studio. Reels let you share your message in seconds, build trust fast, and reach people who would never see your posts otherwise. With Irene’s strategic tips, you’ll learn how to turn Reels into a consistent lead-generation tool without dancing or being online 24/7.
About the Speaker:
Irene Pfister is a Clarity and Visibility Coach, international speaker, and co-founder of the "I'm Local" print magazine. With certifications from Tony Robbins, Dean Graziosi, and Billy Gene, Irene helps coaches and business owners stand out on social media and grow their brand using short-form video strategies.
Timestamps:
00:00 Introduction and Reels overview
03:44 What are Facebook Reels and how they’re different from Stories
06:48 Why Facebook is pushing Reels hard
11:34 The TikTok effect and algorithm changes
14:37 The low competition opportunity for small business owners
16:43 Reel types: educational, entertaining, inspiring, and product-based
19:59 Elements of a scroll-stopping Reel
21:40 Captions, effects, timers, and green screens
24:57 Crafting a compelling hook and call-to-action
26:54 Building know, like, and trust with Reels
28:56 Real examples of viral and faceless Reels
36:55 Planning, batching, and strategy tips
43:10 Facebook’s $1B creator bonus program
50:31 Reels eligibility and monetisation
55:56 Turning Reels views into real revenue
59:23 Final tips on curiosity, storytelling, and planning
01:03:12 Audience Q&A and next steps
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