In this episode of Business Owners Smashing It Online, host Nik Cree chats with social media strategist Chantal Gerardy, who shows business owners how to take charge of their Facebook presence and turn it into a real business tool. From creating engaging content to mastering Facebook Groups and automations, Chantal breaks down simple, effective ways to grow your reach and get results — without paying for ads.
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You'll Discover:How to use Facebook strategically to attract the right audience.
Why authentic content converts better than overproduced posts.The secrets to building trust and community through Facebook Groups.How to analyze insights and track what’s really working.Ways to save time with smart automations while still engaging personally.A step-by-step way to grow visibility and leads without paid ads.
Why It Matters:
For many business owners, Facebook feels overwhelming or unproductive. Chantal shows how to simplify your social media strategy — using structure, clarity, and consistency to turn online presence into tangible business results. Her approach helps entrepreneurs make Facebook fun, effective, and aligned with their goals — proving that organic growth still works when done right.
About the Speaker:
Chantal Gerardy is a multi-award-winning Facebook strategist and business mentor who helps entrepreneurs grow their businesses using practical, organic marketing systems. With over a decade of experience in social media strategy, she teaches how to use Facebook to attract clients, create engagement, and build a profitable online presence — all without spending on ads.
Timestamps:
(03:12) Chantal shares how she started out, building her business and learning Facebook strategies to help clients succeed.
(07:45) Why visibility and consistency are key to staying relevant online.
(10:10) The biggest mistakes business owners make with Facebook and how to avoid them.
(14:05) Chantal explains how to build authentic relationships that convert followers into paying clients.
(18:32) The role of Facebook Groups and how they help build communities around your brand.
(22:15) What kind of content performs best — and why personal, value-driven posts matter.
(26:50) How to use Facebook insights to measure success and improve your strategy.
(30:18) Chantal’s approach to balancing content types — engagement, education, and promotion.
(34:42) Tips on setting up simple automation systems to save time while staying connected.
(38:11) The importance of clarity — knowing your message and your audience.
(42:30) Why it’s not just about likes, but about meaningful engagement.
(45:25) How to turn your Facebook presence into consistent leads.
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Join us Live every Tuesday 6pm - 7:30pm AEST Register here: SmashGo.co/Bosio