Thinking of starting a podcast but overwhelmed by the tech, strategy, or time it takes? In this session, podcast strategist Ryan Fowler breaks down exactly how to launch and grow a podcast that builds real trust, positions you as an expert, and fills your content calendar for months without needing to be a tech wizard.
Join our free live training every Tuesday from 6–7:30pm AEST
👉 Register here: https://ezyurl.co/bosio
What You’ll Learn:
✔️ The difference between being a podcast host vs guest—and why both matter
✔️ How to create a listener profile that actually attracts your ideal audience
✔️ Tools and platforms to start podcasting simply and affordably
✔️ How to avoid common podcast pitfalls like “podfade”
✔️ The secret to turning one question into 30+ weeks of content
✔️ Why podcasting builds deep trust better than any other channel
Why It Matters:
Podcasting gives small business owners a powerful, intimate way to build trust, showcase expertise, and create evergreen content that works long after you hit publish. Whether you're looking to grow your brand, create strategic content, or connect with high-quality leads, this session shows how podcasting can become a core pillar of your marketing strategy without the overwhelm.
About the Speaker:
Ryan Fowler is the founder of Orion Media Group and host of The Digital Approach Podcast. He helps entrepreneurs launch and grow podcasts that connect deeply with their audience, share their message widely, and generate long-term business growth. Ryan also provides done-for-you podcast production and content strategy services.
Timestamps:
00:00 Why podcasting is powerful for business owners
04:10 How Ryan got started and why he left photography
08:02 What is a podcast and why does it matter now
10:41 Host vs guest: how each role builds trust and authority
17:44 How to connect deeply with listeners through audio
20:20 Types of podcasts and choosing the right format
27:11 Why podcasting is easier to stand out in than blogging
30:07 Evergreen content and how podcasts keep working
34:43 How long should a podcast be?
37:40 Listener profile: crafting your ideal podcast audience
42:15 Guest pitching mistakes and how to stand out
46:14 Content planning: 10 questions = 30 weeks of content
53:28 Avoiding podfade and streamlining your workflow
56:36 Resources and prizes to get started
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