Most businesses get marketing so wrong. They throw out a bunch of features and benefits, slap on a “buy now” button, and wonder why no one’s biting.

Here’s the truth: your audience doesn’t care about your product. They care about how it fits into their life.

In this episode, we’re breaking down the four levels of audience awareness and how to craft a marketing message that speaks directly to the right people at the right time. Whether your audience has no idea they need your product (yet) or they’re already superfans, this strategy will help you attract, convert, and keep them coming back.