Keta Burke-Williams, the visionary founder of the conscious fragrance brand Ourside, shares her inspiring journey of creating a brand that celebrates diverse stories and fosters community connections. She reveals how scent became a form of escape and self-care, leading her to establish Ourside. Keta highlights the significance of community and mentorship in her entrepreneurial path and details the meticulous process behind launching a successful brand. Keta delves into the "test and learn" approach in business, discussing the balance between striving for perfection and embracing iterative improvement. She emphasizes the critical role of retail for fragrance brands, explaining her strategic partnerships with Credo Beauty and Bergdorf Goodman to position Ourside as a luxury offering. Addressing the unique challenges Black founders face in the luxury market, Keta underscores the importance of strategic partnerships and sustainable growth. She highlights the necessity of patience, readiness, and building a supportive community before pursuing rapid expansion. Keta also shares practical tips for increasing fragrance longevity and expresses her excitement for Ourside’s future, including the development of new scents and potential new product formats like candles. Follow @Ourside.NYC or visit https://ourside.nyc/. Use code BOTB for 10% off Ourside products! Tune in to learn more from Keta and Kendra!