‘Business of Sports: Playmakers Beyond the Competition’ pulls back the curtain on the power players shaping the sports industry — from the college level to the pros. Hosted by Chris Roseman, Mizzou’s Assistant Athletic Director and St. Louis Regional Development Officer, and Ken Dubinsky, founder of Haystack Sourcing and a seasoned sports media producer who pioneered the first athlete-driven NIL snack brand, the show dives deep into the business behind the game. Dubinsky brings firsthand experience working with elite athletes like Nick Bolton and Willson Contreras, plus the agencies that manage them, while Roseman connects the dots between universities, corporate partners, and major sporting events. Each episode features the behind-the-scenes voices who make the sports world run — Athletic Directors, NIL Directors, event producers, sports commission leaders, and more — telling their untold stories and offering insider insight into what it takes to bring high-stakes events and athlete partnerships to life.