On this episode of Business of Sound, host David Sagura sits down with Shannah Game, host of the "Everyone's Talking Money" podcast, to discuss the ins and outs of creating compelling content around taboo topics like personal finances. They delve into Game's experience as a financial planner, her podcasting journey, and her thoughts on monetization and brand-building. They also touch upon the challenges of standing out in a crowded podcast market and how to navigate the sometimes-tricky world of podcast advertising.