Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
Kimberley Seldon
465 episodes
3 days ago
In the design industry, clarity is power. Whether you’re running a firm with a business partner, leading a solo practice with or without a team, or collaborating with your spouse, like today’s guests, how you divide tasks can make or break your projects and your business. Marli Jones and Michael Kreuser share how they define their roles, delegate responsibilities like procurement and project management, and rely on trusted team members to keep every project running smoothly. There’s real value in having clear job descriptions—for project managers, operations managers, and even for yourself—so that creativity can flourish without chaos.
In this episode:
- Establish clear roles and responsibilities—clarity eliminates confusion.
- Define ownership and decision-making authority from the start.
- Use contracts and agreements to keep partnerships clean and professional.
- Build systems and processes before you delegate.
- Separate creative work from operations for balance and efficiency.
- Foster a culture that accepts mistakes and learns from them.
- Choose clients based on fit, not just project size or budget.
- Let process create space for creativity and innovation.
- Empower your team with trust, autonomy, and shared accountability.
- Nurture strong relationships with clients, trades, and vendors.
All content for Business of Design ® | Interior Designers, Decorators, Architects & Landscapers is the property of Kimberley Seldon and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In the design industry, clarity is power. Whether you’re running a firm with a business partner, leading a solo practice with or without a team, or collaborating with your spouse, like today’s guests, how you divide tasks can make or break your projects and your business. Marli Jones and Michael Kreuser share how they define their roles, delegate responsibilities like procurement and project management, and rely on trusted team members to keep every project running smoothly. There’s real value in having clear job descriptions—for project managers, operations managers, and even for yourself—so that creativity can flourish without chaos.
In this episode:
- Establish clear roles and responsibilities—clarity eliminates confusion.
- Define ownership and decision-making authority from the start.
- Use contracts and agreements to keep partnerships clean and professional.
- Build systems and processes before you delegate.
- Separate creative work from operations for balance and efficiency.
- Foster a culture that accepts mistakes and learns from them.
- Choose clients based on fit, not just project size or budget.
- Let process create space for creativity and innovation.
- Empower your team with trust, autonomy, and shared accountability.
- Nurture strong relationships with clients, trades, and vendors.
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
46 minutes 14 seconds
4 months ago
EP 435 | Website Strategy with Elle Kwan
A website, like any great interior design project, needs a solid strategy, a thoughtful process, and an eye for aesthetics. In this episode, website strategist Elle Kwan joins us to unpack the essentials of building a high-performing website for your interior design business. Elle shares smart strategies for creating content that resonates with your dream clients and satisfies Google’s search engine algorithms. From clarifying your services to choosing the right website platform, this episode is packed with actionable tips to help you attract, engage, and convert.
You’ll learn:
- What a strong website strategy looks like
- How to speak to both clients and Google robots
- Why clear service definitions are key
- Pros and cons of popular website platforms
- Why starting small with a DIY site is okay
- How to stay focused and trust yourself through the ups and downs of running a business
Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at
https://businessofdesign.com/membership
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
In the design industry, clarity is power. Whether you’re running a firm with a business partner, leading a solo practice with or without a team, or collaborating with your spouse, like today’s guests, how you divide tasks can make or break your projects and your business. Marli Jones and Michael Kreuser share how they define their roles, delegate responsibilities like procurement and project management, and rely on trusted team members to keep every project running smoothly. There’s real value in having clear job descriptions—for project managers, operations managers, and even for yourself—so that creativity can flourish without chaos.
In this episode:
- Establish clear roles and responsibilities—clarity eliminates confusion.
- Define ownership and decision-making authority from the start.
- Use contracts and agreements to keep partnerships clean and professional.
- Build systems and processes before you delegate.
- Separate creative work from operations for balance and efficiency.
- Foster a culture that accepts mistakes and learns from them.
- Choose clients based on fit, not just project size or budget.
- Let process create space for creativity and innovation.
- Empower your team with trust, autonomy, and shared accountability.
- Nurture strong relationships with clients, trades, and vendors.