In this episode of the Business of Boating podcast, we sit down with Brian Fisher, a seasoned yacht broker at Cape Yachts, to explore the intersection of yacht racing and luxury sales. Brian shares insights from his extensive career, spanning everything from captaining yachts across oceans to guiding clients through the yacht-buying process. We dive into the evolving yacht market, customer preferences, and the technical nuances that define a successful yacht purchase. Whether you're a seasone...
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In this episode of the Business of Boating podcast, we sit down with Brian Fisher, a seasoned yacht broker at Cape Yachts, to explore the intersection of yacht racing and luxury sales. Brian shares insights from his extensive career, spanning everything from captaining yachts across oceans to guiding clients through the yacht-buying process. We dive into the evolving yacht market, customer preferences, and the technical nuances that define a successful yacht purchase. Whether you're a seasone...
Marshall Nicholson on Digital Content Strategies for Marine Businesses
Business of Boating w/ Merrill Charette
49 minutes
1 year ago
Marshall Nicholson on Digital Content Strategies for Marine Businesses
In this episode of the Business of Boating podcast, we sit down with Marshall Nicholson, Senior Digital Content Specialist at The Boat House Group, to explore the intricacies of digital marketing within the marine industry. With over six years of experience in content creation, social media management, and strategic campaign development, Marshall shares his insights on leveraging storytelling, SEO, and data analytics to drive engagement and growth for boating brands. Discover the latest trend...
Business of Boating w/ Merrill Charette
In this episode of the Business of Boating podcast, we sit down with Brian Fisher, a seasoned yacht broker at Cape Yachts, to explore the intersection of yacht racing and luxury sales. Brian shares insights from his extensive career, spanning everything from captaining yachts across oceans to guiding clients through the yacht-buying process. We dive into the evolving yacht market, customer preferences, and the technical nuances that define a successful yacht purchase. Whether you're a seasone...
