On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Daniel Zimmerman, CEO and Co-Founder of Verse Picks, the app bringing a “parlay anything” experience to the next generation of bettors. Hear him discuss: How his college experience running Barstool Syracuse sparked his entrepreneurial journey The early days of Verse Gaming and the pivots from DFS to skill games to prediction markets Why the team spent years building toward a “bet on anything” model — and how legality shaped its evolution How Verse’s new “Parlay Anything” feature bridges the gap between traditional betting and prediction markets Lessons from operating under the sweepstakes model and navigating shifting state regulations His perspective on DraftKings, Kalshi, and the future of CFTC-approved prediction exchanges The retention challenges facing prediction markets and how Verse plans to gamify the experience Building a lean, agile startup team — and the value of staying alive through constant pivots How younger generations see gambling differently, shaped by crypto, trading, and gamified culture The long-term vision: becoming a top-tier prediction operator within five years   ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube   ⚡️ Apply to be a guest here ---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Get your first month free: https://optimove.com/businessofbetting