<p>We're bringing back one of our all-time most popular episodes for a special re-release!</p><br><p>Originally aired last year, this conversation with <strong>Matthew Trenhaile</strong> was a fan favorite. Matthew is one of the sharpest minds in the sports betting world, and his insights into exchanges, market making, and the future of the industry are as relevant today as they were then.</p><br><p><strong>Hear them discuss:</strong></p><p>02:41 – The Smarkets origin story, and why Jason thought an exchange was needed</p><p>08:59 – How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience</p><p>13:30 – The Betfair API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform</p><p>22:11 – The backstory of how Smarkets came to be its own market maker, and the challenges that came with that</p><p>29:49 – Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors</p><p>37:58 – The allure of pivoting to B2B for exchanges and syndicates</p><p>47:45 – The challenges of offering political betting markets</p><p>52:50 – Trading on Betfair in the early days</p><p>61:25 – What Matthew wants to be when he grows up</p><br><p><br></p><br><p><br></p><p>⚡️ Follow BoB <a href="https://twitter.com/bettingpod" rel="noopener noreferrer" target="_blank">on Twitter/X</a></p><p>⚡️ Watch BoB <a href="https://www.youtube.com/@businessofbetting" rel="noopener noreferrer" target="_blank">on Youtube</a></p><p>⚡️ Follow Jason <a href="https://twitter.com/jasontrost" rel="noopener noreferrer" target="_blank">on Twitter/X</a></p><br><p>⚡️ Apply to be a guest <a href="https://www.businessofbetting.com/guest" rel="noopener noreferrer" target="_blank">here</a></p><br><p><br></p><br><p>---</p><p>This podcast is presented by <a href="https://hubs.la/Q02gLC6c0" rel="noopener noreferrer" target="_blank">Optimove</a>, the #1 CRM Marketing solution for the iGaming industry. Since 2012, <a href="https://hubs.la/Q02gLC6c0" rel="noopener noreferrer" target="_blank">Optimove</a> has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with <a href="https://hubs.la/Q02gLC6c0" rel="noopener noreferrer" target="_blank">Optimove</a>. iGaming operators know their growth journey begins and continues with <a href="https://hubs.la/Q02gLC6c0" rel="noopener noreferrer" target="_blank">Optimove</a>, the #1 CRM Marketing solution for the iGaming industry.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>