The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
Business of Apps Podcast
35 minutes 47 seconds
2 months ago
#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
If there is one feature that helps app marketers to persevere through so much of a market change, it is adaptability. As app user acquisition costs were rising and privacy constraints in mobile emerged, marketers came up with the solution - web to app user acquisition channel.
Rather than sending users directly to an app store, marketers now route users to a mobile web page first—typically one optimized for onboarding, education, or even a light product experience. This allows for better control over messaging, tracking, and personalization before nudging users to install the app.
In this episode, we’ll delve into the concept of web-first growth with Gessica, exploring the new playbook for acquiring app users.
Today’s topics include:
Gessica Bicego's bio
What convinced Gessica to switch to web-based strategies for mobile app UA
How to decide what specific "web to app" approach to take - go with mini landing pages, full web onboarding, or else?
Web versus app testing
How to avoid getting lost in lots of onboarding screens
Links and Resources:
Gessica Bicego on LinkedIn
Business Of Apps - connecting the app industry
Quotes from Gessica Bicego
"I would say there are two approaches. Like either you send them to a landing page, but ultimately they convert on an app store - so all the call-to-action will lead to the App Store, or Google Play store. Or you guide them through a web funnel, where you have like lots of questions and you end up purchasing on the web."
Host
Business Of Apps - connecting the app industry since 2012
Business of Apps Podcast
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
