Send us a text Dawn Kennedy talks with Dr. Michelle Griffin, owner of Griffin Resources, who provides insights into fractional HR services, including payroll, benefits, recruiting, and compliance. They discuss common HR challenges faced by businesses, the importance of bringing in HR specialists early, and how fractional HR can enhance business operations, protect against legal liabilities, and support both employees and leaders. Key points include the need for compliance with employment laws...
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Send us a text Dawn Kennedy talks with Dr. Michelle Griffin, owner of Griffin Resources, who provides insights into fractional HR services, including payroll, benefits, recruiting, and compliance. They discuss common HR challenges faced by businesses, the importance of bringing in HR specialists early, and how fractional HR can enhance business operations, protect against legal liabilities, and support both employees and leaders. Key points include the need for compliance with employment laws...
183. “Business Marketing Archetypes” with Brian Gregory
Business Mastery Podcast
40 minutes
3 months ago
183. “Business Marketing Archetypes” with Brian Gregory
Send us a text Dawn Kennedy talks with Brian Gregory, Creator of The YES! TEST, Copywriter, Speaker, Author, Podcaster. They delve into consumer perception and the emotional factors that drive purchasing decisions. Brian introduces the 'Yes Test,' a tool developed over seven years to help small businesses identify their most effective emotional marketing strategies. They discuss the 15 archetypes used in emotional branding, real-life examples of successful campaigns, and how these insights ca...
Business Mastery Podcast
Send us a text Dawn Kennedy talks with Dr. Michelle Griffin, owner of Griffin Resources, who provides insights into fractional HR services, including payroll, benefits, recruiting, and compliance. They discuss common HR challenges faced by businesses, the importance of bringing in HR specialists early, and how fractional HR can enhance business operations, protect against legal liabilities, and support both employees and leaders. Key points include the need for compliance with employment laws...
