In Episode 11 of The Business Mastery Podcast, Marcus is joined by Brad Lake from The Brothers’ Green.

Brad left a career in agricultural banking to take on, in his words, “the hardest industry to start a business in”—a skeptical market, major advertising roadblocks, and a product that was, at the time, illegal for human consumption.

After plenty of hard lessons and a few major pivots, Brad and his team are building a thriving e-commerce business with direct-to-consumer sales. Tune in—you’ll see why his optimism and passion are driving it forward.