The transformation of Autotrader

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/7f/46/b0/7f46b031-fb65-7cf1-7e6e-2f0af3b81d9e/mza_10804496820594205324.jpeg/600x600bb.jpg

Business Leader

176 episodes

4 days ago

Business Leader's team of top journalists - Graham Ruddick, Sarah Vizard, Josh Dornbrack, Dougal Shaw and Lucy McPhee - look at stories of success and failure, provide masterclasses from world-leading experts and guide you through what matters in the business world

Hosted on Acast. See acast.com/privacy for more information.

All content for Business Leader is the property of Business Leader and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Entrepreneurship

Business,

Management

https://assets.pippa.io/shows/665f2584aa134f0012248c29/1730367774039-8363a064-1d3a-49ea-8469-a0a5a24565bc.jpeg

The transformation of Autotrader

Business Leader

37 minutes 7 seconds

2 weeks ago

The transformation of Autotrader

Autotrader has gone from a dying print magazine to one of the UK's biggest tech businesses. Autotrader made 60 per cent of its revenue from the print magazine in 2007. But today it makes nothing from the magazine, having stopped it in 2013. Yet Autotrader is now a much bigger business. It is part of the FTSE 100 and valued at £7bn. So how did this extraordinary transformation take place? Graham Ruddick speaks to Nathan Coe, chief executive of Autotrader, to find out...

Hosted on Acast. See acast.com/privacy for more information.