The British CEO behind WD-40

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Business Leader

176 episodes

4 days ago

Business Leader's team of top journalists - Graham Ruddick, Sarah Vizard, Josh Dornbrack, Dougal Shaw and Lucy McPhee - look at stories of success and failure, provide masterclasses from world-leading experts and guide you through what matters in the business world

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Hosted on Acast. See acast.com/privacy for more information.

Entrepreneurship

Business,

Management

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The British CEO behind WD-40

Business Leader

30 minutes 20 seconds

2 months ago

The British CEO behind WD-40

WD-40 is one of the world's best-known brands. You probably keep a can somewhere in your house for unjamming locks and stopping squeaks. The company was founded in San Diego, California in the 1950s and the secret formula used in WD-40 was devised by a team working on missile maintenance in the aerospace industry. Today the company is worth around $3 billion and listed on the stock market in the US. But it is run by a Brit, Steve Brass, who speaks to Dougal Shaw about the story behind the company, why it is important not to get distracted from your core product and why Sir Alex Ferguson is his ultimate role model...

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