In theory every business has the potential to bake doing good into how it makes money. But very few do. Brianne West has shown with first Ethique, and now Incrediballs, that with intentional action you can make a brand, business, product and movement for change, where everything you sell means you create a net positive for the world. Brianne joins us to share how she does this, and how the opportunity is there for everyone else to too! Incrediballs is her new venture, nearing launch for the effervescent tablets that you drop in water for the soft drink experience and taste, without the plastic bottles, transported water or massive sugar load. We can’t wait to see the impact these can have on the world’s biggest plastic pollution market. If you are interested in learning more about how to design your business to create positive impact with everything you do check out Brianne’s free courses and materials at Business, but Better. Learn more about your ad choices. Visit megaphone.fm/adchoices