In this episode, our partners Yvonne Ruf and Nikhil Sachdeva explore the development of green products and examine the dual aspects of financing sustainability. As companies work toward becoming more sustainable and reducing their carbon footprint, some cost increases are generally accepted. However, there are end-customers with their own sustainability goals and a willingness to pay for sustainable solutions. So, how can companies strategically segment their customer base, develop compelling green products, and build internal structures to bring these to market and push their topline? And how does vertical integration fit into this picture? Join us as we consider how innovators like Thomas Edison, United Alliance, and Tesla serve as role models in driving sustainable progress. For more information visit our website rolandberger.com